View Proposal
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Proposer
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Santiago Chumbe
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Title
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Enhancing Chatbots with AI: Its relevance and impact on customer experience
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Goal
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Propose a design for a chatbot enhanced with AI to improve customer-chatbot interaction in e-commerce
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Description
- The project examines the relevance of chatbots enhanced with AI, regarding customer experience in the context of e-commerce. Based on an in-depth analysis of recent publications in this field, as well as our own field study, we first identify the main causes of poor user experience and frustration that customers experience as a result of their interaction with chatbots; Second, we examine the AI-based techniques that have been proposed to solve these poor customer experiences with chatbots; and finally we propose a design for a chatbot enhanced with a bespoken AI-based technique for e-commerce.
- Resources
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Background
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Url
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Difficulty Level
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Moderate
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Ethical Approval
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InterfaceOnly
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Number Of Students
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1
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Supervisor
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Santiago Chumbe
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Keywords
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artificial intelligence, chatbots, e-commerce, customer experience
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Degrees
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Master of Science in Business Information Management